The Heart of WBC

They say that great ideas go through three phases.  First they are ignored, then they are ridiculed; and then they become self-evident. Years from now,  historians are going to look back at Bill Burley and there will be many who will argue that this humble man from Northern Ontario will have a special place in pain relief history.

With centuries of wisdom at his fingertips and a steely determination,  Bill set off to find a natural solution to a massive problem – chronic pain.  It is little wonder that Bill was able to develop World’s Best Cream.  It was a natural consequence of a lifelong pursuit and passion of the unknown.  Drawing on his own experience with pain,  and the suffering of those around him, Bill became laser-focused on the power of precious metals,  particularly copper. After more than a year of intense research,  Bill was convinced that copper held the keys to the pain relief kingdom.

 In addition to his life as a farrier,  Bill’s appetite for discovery led to a number of impressive inventions.  He developed his own bio-fuel as an alternative to diesel.  He took that concept a step further and developed his very own hydrogen fuel cell – energy from water.  With his knowledge of chemistry (that came from the research into Bio Fuels and Hydrogen Fuel Cells) he was able to extract copper from solid bars.  He then created that very first version of copper cream.  He used it on himself hoping to alleviate the pain in his hands.  His wife used it, some friends who also suffered with pain used it – and they all knew that Bill was on to something.  Bill’s ingenuity about copper paid off and the result is that tens of thousands of pain and arthritis sufferers around the world, soon to be millions, are better off thanks to his incredible invention.

The process all began in 2008 as Bill attended small fairs so he could get the cream into the hands of people to try.  The first big show was the International Plowing Match held in Earlton in 2009. With the support of FedNor, a federal Government agency for Northern Ontario, Bill established a booth at the Royal Agricultural Winter Fair in Toronto, which was a big boost for the cream at the time.

Bill continued to work with a formulator to make it an all-natural cream and to stabilize the colour and consistency of the cream. Bill’s invention caught the attention of CTV News.  They did an interview with Bill and Dr. Luc Lemire and the story went National. Demand exploded.  Calls and orders began to pour in from across Canada.  Bill’s Faith in God has helped him stay focused and humble. As of today, “Worlds Best Cream” is now sold across Canada and internationally.

The first version of the copper cream was dark brown and it was called “Mr. Arthritic Cream”.  As the word spread, demand grew.  More and more people wanted to try Bill’s cream and he patiently modified the formula, always maintaining natural ingredients but making it easier and more pleasant to use.  He quickly partnered with a professional formulator to create a natural cream that was both stable and that he could start to sell.  After years of sharing and selling his amazing discovery at local fairs,  this natural remedy has been perfected to maximize the power of copper.

As the testimonies poured in from people all across Ontario who tried and purchased the cream at local fairs – it was clear that the product needed a new name. 

His loyal and happy customers used a number of phrases to describe the product but the most common one,  time and time again, was “this is the worlds best cream”.  The cream is now sold in hundreds of stores across Canada and has been fully certified as a Natural Health Product by Health Canada.

Combined with other natural ingredients “Worlds Best Cream” is much more than a proven effective remedy for pain and inflammation associated with arthritis, back pain, muscle & joint aches and pains. This cream is an example of what ingenuity can lead to when one is unafraid to seek out the answers to questions that we all ask ourselves but are too timid or indifferent to pursue.

Bill Burley is a man of distinction,  yet you probably wouldn’t pick him out of a crowd. He is a humble man, with a simple and honest background.  His story is one rooted in his quest to understand how and why things become what we see and understand them to be. He is always asking questions, as many of us do.  However, what sets him apart is that he does not shy away from actually searching and finding an answer.