Meet the Family Behind WBC

Worlds Best Cream started with one idea, one family, and a whole lot of determination.

Since 2009, WBC has grown from a small family business in Northern Ontario into a Canadian brand trusted by customers across the country.

And while our products have changed and grown over the years, one thing hasn't:

WBC is still family owned, family operated, and personal to us.

When you shop with WBC, you're not just ordering from a company. You're supporting a family that still answers the phone, packs the orders, works with our retailers, develops new products, and listens to our customers.

A Little About Us

Bill Burley

Founder • Owner • The Original Idea Man

It all started with Bill.

An entrepreneur at heart, Bill founded Worlds Best Cream (WBC) after developing a passion for creating natural products centered around the health and wellness benefits of copper.

He's the guy who is always thinking about the next idea, the next product, and the next way we can make WBC better.

Today, Bill remains involved in product development, research, formulation ideas and the direction of the company.

He's the reason WBC exists — and he's still very much part of where we're going.

 

Angela Wright

Operations • Logistics • The One Behind the Scenes

Bill's eldest daughter, Angela, joined WBC in 2014 after spending years helping out at trade shows while she was in college.

After graduating, she officially joined the business as a sales representative, helping bring WBC into new stores and building relationships with retailers and learning the ropes in the business world.

Today, Angela is the person behind much of what keeps WBC moving.

From purchasing and inventory to manufacturing, packaging, logistics, distributors, orders, spreadsheets and all the details most people never see — Angela keeps the wheels turning.

She's also a mom, an entrepreneur, and someone who has been part of WBC from the early days.

If something needs to get done, Angela probably already has it on a spreadsheet.

 

Jamie Burley

Sales • Marketing • Customer & Retail Relationships

Bill's youngest daughter, Jamie, joined the family business in 2020 after college.

What started as learning the family business quickly grew into a passion for sales, marketing and building relationships with the people who carry and use WBC products.

Jamie works closely with our wholesale customers and retailers while overseeing marketing, content and the ever-changing world of WBC online.

She's passionate about helping WBC grow while keeping the brand personal and connected to the people who support it.

For Jamie, WBC isn't just a business. It's part of the family legacy she's helping build.

 

More Than a Business

Growing up, Angela and Jamie spent a lot of time travelling with their dad Bill.

They watched him build businesses, meet people, work hard and chase new ideas.

They also grew up around horses - something that has remained a huge part of Angela and Jamie's lives.

"That entrepreneurial spirit, love of family, and connection to the equine and agricultural community have all become part of who we are today."

It's one of the reasons WBC feels different.

We're building this business with the same values we grew up with:

Work hard. Treat people right. Stand behind what you make. And never forget where you came from.

 

Made in Canada. Built by Family.

We're proud to be a Canadian company, operating from Northern Ontario and continuing to grow our business into a name that will one day be a staple in every home.

We believe there's something special about knowing the people behind the products you use.

That's why we want you to know ours.

One family, working together to carry WBC forward.

And we're grateful to have you along for the journey.

Thank you for supporting our family business.

- Bill, Angela, Jamie & Family

 

“We want to create products we can be proud to put our family name behind and build a brand our customers feel good about bringing into their homes.”

A company started with a God given idea WBC is honored to be able to help others. WBC’s vision is to help spread the gospel of Christ and bring natural health and wellness products to those around the world.

Isa. 48:17
Thus Says the Lord, your Redeemer, the Holy One of Israel: “I am the Lord your God, who teaches you to profit, who leads  you in the way you should go.

John 3:16
For God so loved the world that he gave His only begotten Son, that whosoever believeth in Him should not perish but have everlasting life.